Recruitment & Employer Branding Associate APPLY NOW

Full time

About YOU


We believe that a healthy and active lifestyle will help anyone to get more out of life. By providing a daily dosage of vitamins and minerals, we aim to unlock the potential of 200 million millennials across Southeast Asia. We are revolutionizing the vitamin category by making quality vitamin products in innovative formats accessible to urban millennials. Our first line of vitamin gummies took the Indonesian market by storm, propelling YOUVIT to become the country’s #1 gummy vitamin brand. We now plan to build on that initial success and expand our product range into new formats, build out the brand, double down on our unique omnichannel distribution model and expand further across Southeast Asia.


Preventative health and vitamins are top of mind across emerging markets. The ASEAN supplements market size is expected to reach US$ 10.6 billion by 2026, fueled by increasing health consciousness among the urban population. The pandemic accelerated a lifestyle change towards preventative health and millennials are often at the forefront of this shift. According to a report by Inventure Knowledge, 52% of Indonesians are consuming more vitamins since the pandemic. Furthermore, lock-downs and movement control measures have triggered a rapid shift towards online and direct-to-consumer (DTC) sales channels.


The majority of local brands are still marketing traditional remedies or low-end vitamins that are often positioned as cures instead of preventative supplements. High-quality nutraceutical supplements by global brands are expensive, the category sees almost no innovation and all players follow a traditional retail focussed play book.


YOUVIT is a new generation brand that is uniquely positioned to leverage the changes happening in the market. After launching our first products in 2017, we quickly became the product of choice for millions of urban millennials, 70% of which are female. We have breathed new life into the supplement category with our innovative line of one-a-day gummy vitamins. The products are formulated with health-conscious millennials in mind and tailored to local tastes and needs. The gummy vitamins come packed with nutrients and minerals to boost immune function, brain development, energy, beauty and overall health of both adults and kids – plus they are as delicious as they are healthy, with natural fruit flavors that provide a new, more enjoyable experience. From our lively marketing to convenient packaging, YOUVIT offers a welcome alternative to more traditional, medicinal vitamin pill brands.

To scale our operations and expand our product range into new formats, build out our brand, double down on our unique omnichannel distribution model and expand across South-East Asia., we intend to board strong new team members who are eager to support us with bringing our journey to the next phase.


About the Position


Joining YOU as a Recruitment & Employer Branding Associate is an opportunity of a lifetime. Your life will be filled with new challenges, adventure, rewarding hard work – and play. You work alongside the management of a fast-growing start-up, flexing your entrepreneurial muscles while you are submerged deep into business development. It is the ideal place to develop your career and quickly learn what it takes to build and scale a business. You will be exposed to a wide range of departments, with a strong focus on sales and distribution, enabling a very steep learning curve and personal development.   

We see you as a fundamental part of the team, and expect you to truly feel part of, and contribute to the business. We are ambitious and ready to work hard to achieve our goals, the ideal candidate has the same intrinsic urge to excel in everything he/she does. We value people that get things done, don’t take shortcuts and are passionately curious. A potential match is street-smart, ‘hungry', and willing to embark on a great adventure. We prefer entrepreneurial and energetic ‘can-doers’ that like to roll-up their sleeves versus sitting in a suit in a fancy office.




Responsibilities of our Recruitment & Employer Branding Associate, including but not limited to:

·       Sales-Driven Hiring Fulfillment:

·     Utilize sales-driven mentality in the recruitment process.

·     Leverage experience in headhunting, demonstrating natural talent in recruiting.

·       Pipeline Management:

·     Ensure 100% pipeline fulfillment to support nationwide expansion and expansion into SEA markets such as Malaysia, Thailand, and potential future markets.Networking and Negotiation:

·     Ensure both fulfilment for any replacement and new positions are based on the SLA.

·       Networking and Negotiation:

·     Possess advanced networking skills and negotiation strategies to attract top talent.

·       Structured Workflow:

·     Work with structured applicant tracking systems.

·     Hands-on management of social media platforms for recruitment purposes.

·       Performance Goals:

·     Work under hiring Key Performance Indicators (KPIs).

·     Available to commence duties promptly.

·       Assessment Certification:

Preferably possess an assessment certificate, demonstrating proficiency in candidate assessment techniques.

·       Employer Branding Understanding, Strategy and Execution:

·     Recognize the significance of employer branding in shaping the perception and reputation of the company among current employees and potential candidates.

·     Develop and execute employer branding initiatives, including collaboration with universities and managing Instagram/TikTok platforms.

·       Employee Engagement and Optimization:

·     Understand the importance of involving employees in the employer branding process.

·     Encourage feedback and empower employee advocacy to enhance engagement and satisfaction.

·     Optimize existing talent to attract external candidates, leveraging internal resources and strengths.


  • Bachelor’s degree in Psychology or other relevant subjects
  • 3-5 years of experience in recruitment and employer branding
  • Holding a formal psychological assessment certification

·       Available to start soon.

  • Having can do mentality and FMCG/startup experience is preferrable



Snapshot of the Role


Title                 : Recruitment & Employer Branding Associate

Location           : Jakarta

Start date          : ASAP

Language          : Fluent in English

Education         : University Degree

Experience       : Min 3 years

Contract           : 3 months-probation with permanent employment upon positive evaluation

Reporting to     : Head of HRGA




Application Process

Send your CV and a short (max 1 page) one-page essay explaining what you can contribute to YOU and why are you are interested to work with us. E-mail to Enquiries can be directed to the same address. We will invite interesting candidates for in-person interview.

A potential match is street-smart, ‘hungry', and willing to embark on an adventurous journey throughout life! We prefer entrepreneurial and energetic ‘can-doers’ that prefer to work in the trenches versus sitting in a suit in a fancy office. Corporate bureaucrats are advised not to apply!

The ones who are crazy enough to think they can change the world, are the ones that do


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