About Youvit

Youvit intends to become a leading Emerging Asia based nutrition brand focused on unlocking the potential of the Aspiring Middle Class. Our (ad)venture was founded out of a passion for building consumer health ventures that serve consumers in densely populated economies across Emerging Asia.  

We believe that the nutrition industry is broken and ripe for disruption. Large corporations serving mass market consumers put health-sounding brand names on basically unhealthy products, while the well-informed millennial population in emerging economies is craving for young and innovative brands that offer affordable premium products, that have sustainability in their DNA, and that have a passion for the consumer they serve. Our distribution strategy is based on retail, online sales and partnerships, thereby fostering consistent intake and repeat purchase.  

By developing our own brand of premium products, focused on Health, Beauty and Performance, we bring quality products within reach of the Aspiring Middle Class. By doing so, we can improve their diets and overall health, and consequently unlock their potential. Although data driven decision making and IT play an important role in the development of our venture, we believe in an old school business approach, based on solid fundamentals. Technology is for us an enabler and accelerator versus a key revenue driver. 

Youvit’s first product, the world’s best tasting multivitamin gummy, was launched in April 2017 and quickly became the best-selling vitamin products selling over 1,400,000 sachets in the first 18 months in 15,000 retail locations. We have successfully launched six products with several new products planned with the aim to expand to 35,000 retail outlets by the end of 2023. To scale our operations into new sales channels, new categories and new markets, we intend to board strong new team members who are eager to support us with bringing our journey to the next phase. 

About the Position

Joining Youvit as a Head of Growth is an opportunity of a lifetime. Your life will be filled with new challenges, adventure, rewarding hard work – and play. You work alongside the management of a fast-growing start-up, flexing your entrepreneurial muscles while you are submerged deep into business development. It is the ideal place to develop your career and quickly learn what it takes to build and scale a business. You will be exposed to a wide range of departments, with a strong focus on sales and distribution, enabling a very steep learning curve and personal development.    

We see you as a fundamental part of the team, and expect you to truly feel part of, and contribute to the business. We are ambitious and ready to work hard to achieve our goals, the ideal candidate has the same intrinsic urge to excel in everything he/she does. We value people that get things done, don’t take shortcuts and are passionately curious. A potential match is street-smart, ‘hungry', and willing to embark on a great adventure. We prefer entrepreneurial and energetic ‘can-doers’ that like to roll-up their sleeves versus sitting in a suit in a fancy office.

Responsibilities

1. Strategic Planning and Execution

• Growth Strategy Development: Formulate and implement a comprehensive growth strategy for online sales channels, focusing on performance marketing (Meta, TikTok, Google, YouTube), customer relationship management (CRM), and in-platform ads of marketplaces.
• Cross-Functional Collaboration: Work closely with Online Sales, Creative, Brand, and other cross-functional teams to align and execute growth strategies effectively.
• Marketplaces, Social Commerce, and DTC: Drive growth across various channels, including marketplaces, social commerce, and direct-to-consumer (DTC) platforms.
• Tech Evaluation and Implementation: Evaluate, recommend, and implement technologies that enhance operational efficiency and marketing effectiveness.

2. Performance Marketing and Digital Campaign Management

• Freelancer or Agency Management: Identify, onboard, and oversee digital marketing freelancers or agencies to ensure the execution of innovative and effective campaigns across the entire marketing funnel.
• Campaign Coordination: Ensure seamless coordination between sales and marketing efforts to optimize customer acquisition and retention through performance marketing channels.

3. Data Analysis and Reporting

• Data-Driven Insights: Utilize data analytics to identify trends, opportunities, and areas for improvement in marketplaces, social commerce, and DTC channels.
• Reporting and Insights: Generate regular reports on key performance indicators (KPIs) and present actionable insights to the leadership team to guide strategic decisions.
• Business Intelligence Collaboration: Partner with the business intelligence team to ensure seamless technology integration and data utilization.

4. Customer Acquisition and Retention

• Acquisition Strategies: Develop and implement strategies to boost customer acquisition through paid and organic channels, leveraging performance marketing and in-platform ads.
• Retention Programs and CRM: Design and implement CRM flows across all channels to enhance customer loyalty and lifetime value, focusing on retention programs and personalized marketing.

5. Budget Management

• Financial Coordination: Collaborate closely with the finance department to develop and manage budgets for online sales and marketing initiatives.
• Budget Monitoring: Track spending against budgets and adjust strategies as needed to optimize resource allocation and achieve growth targets.

Qualifications 

• 6-8 years of Proven experience in a similar growth-focused role with a track record of achieving and surpassing growth targets in marketplaces, social commerce, and DTC.
• Strong leadership skills with the ability to inspire and motivate teams.
• In-depth knowledge of digital marketing strategies across the entire funnel, including SEO, Ads, Email Marketing, etc.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent communication and collaboration skills.
• Familiarity with the latest trends and technologies in online sales and digital marketing.

Snapshot of the Role 

Location : Jakarta
Start date : ASAP
Language : Fluent in English
Education : University Degree
Experience : 6 to 8 years
Contract : Three-month fit-period, full time position afterwards
Compensation : Competitive Salary

Applicant Collection 

hr@youvit.co.id 

Application Process

Send your CV and a short (max 1 page) one-page essay explaining what you can contribute to YOUVIT and why are you are interested to work with us. E-mail to HR@YOUVIT.co.id. Enquiries can be directed to the same address. We will invite interesting candidates for a (virtual) interview initially. 

A potential match is street-smart, ‘hungry', and willing to embark on an adventurous journey throughout life! We prefer entrepreneurial and energetic ‘can-doers’ that prefer to work in the trenches versus sitting in a suit in a fancy office. Corporate bureaucrats are advised not to apply! 

“The ones who are crazy enough to think they can change the world, are the ones that do”