About Youvit

Youvit intends to become a leading Emerging Asia based nutrition brand focused on unlocking the potential of the Aspiring Middle Class. Our (ad)venture was founded out of a passion for building consumer health ventures that serve consumers in densely populated economies across Emerging Asia.  

We believe that the nutrition industry is broken and ripe for disruption. Large corporations serving mass market consumers put health-sounding brand names on basically unhealthy products, while the well-informed millennial population in emerging economies is craving for young and innovative brands that offer affordable premium products, that have sustainability in their DNA, and that have a passion for the consumer they serve. Our distribution strategy is based on retail, online sales and partnerships, thereby fostering consistent intake and repeat purchase.  

By developing our own brand of premium products, focused on Health, Beauty and Performance, we bring quality products within reach of the Aspiring Middle Class. By doing so, we can improve their diets and overall health, and consequently unlock their potential. Although data driven decision making and IT play an important role in the development of our venture, we believe in an old school business approach, based on solid fundamentals. Technology is for us an enabler and accelerator versus a key revenue driver. 

Youvit’s first product, the world’s best tasting multivitamin gummy, was launched in April 2017 and quickly became the best-selling vitamin products selling over 1,400,000 sachets in the first 18 months in 15,000 retail locations. We have successfully launched six products with several new products planned with the aim to expand to 35,000 retail outlets by the end of 2023. To scale our operations into new sales channels, new categories and new markets, we intend to board strong new team members who are eager to support us with bringing our journey to the next phase. 

Responsibilities

We are seeking a dynamic and versatile Ecommerce & Marketing Executive to join our team. You are responsible to grow the sales of Youvit in ecommerce platforms, and grow the brand awareness in Online & Offline channels.

E-commerce Operations:

• Setup | Setup and optimization of e-commerce platforms such as Shopee, Lazada and TikTok Shop.
• Promotions | Setup campaign promotions, flash sales, etc.
• Relationship Management | Source for marketplace account managers and develop strong relationships to leverage platform support for campaigns and product launches.
• Operations | Implement strategies to drive traffic, improve conversion rates, and enhance the online shopping experience by liaising with HQ team

Partnership Development:

• Lead Gen | Identify, establish, and nurture partnerships with relevant brands, influencers, and organizations.
• Execution| Negotiate and execute partnership agreements to enhance brand visibility, sampling, and marketing bundles.
• Teamwork | Collaborate with cross-functional teams to ensure successful partnership execution.

General Marketing Functions

• External Relations | Coordinate with internal teams and external agencies to execute marketing campaigns.
• Market Monitoring | Monitor and analyze market trends, competitor activities, and customer behavior to identify opportunities and challenges.
• Campaigns | Plan and execute marketing campaigns and liaise with headquarters on digital marketing and local cross-functional teams
• Ad hoc | Contribute to the development and execution of overall marketing strategies (PR, Events, etc).

Qualifications

• Professional with around min 2 years of experience in eCommerce & sales is required.
• Excellent communication and writing skills; good command of English and Malay is a must.
• Has an interest in the health and beauty market situation and is up to date with current brands and landscape
• Demonstrates high ownership, can work independently, and has good time management skills to execute initiatives swiftly.
• Experience in setting up partnerships and growing brand awareness online.
• High moral standards and personal qualities of integrity, credibility, and commitment to the business.
• Able to work within an ambiguous and fast-paced environment.

Snapshot of the Role

Location : Kuala Lumpur

Start date : February 2024

Language : Fluent in English and Malay

Education : University Degree

Experience : Two to four years

Contract : Three-month fit period, full-time position afterwards

Compensation : Competitive salary and benefits

Reporting to : Country Manager Malaysia

Applicant Collection 

hr@youvit.co.id 

Application Process

Send your CV and a short (max 1 page) one-page essay explaining what you can contribute to YOUVIT  and why are you are interested to work with us. E-mail to HR@YOUVIT.co.id. Enquiries can be directed  to the same address. We will invite interesting candidates for a (Skype) interview initially. 

A potential match is street-smart, ‘hungry', and willing to embark on an adventurous journey throughout  life! We prefer entrepreneurial and energetic ‘can-doers’ that prefer to work in the trenches versus sitting  in a suit in a fancy office. Corporate bureaucrats are advised not to apply! 

“The ones who are crazy enough to think they can change the world, are the ones that do”