About Youvit

Youvit intends to become a leading Emerging Asia based nutrition brand focused on unlocking the potential of the Aspiring Middle Class. Our (ad)venture was founded out of a passion for building consumer health ventures that serve consumers in densely populated economies across Emerging Asia.  

We believe that the nutrition industry is broken and ripe for disruption. Large corporations serving mass market consumers put health-sounding brand names on basically unhealthy products, while the well-informed millennial population in emerging economies is craving for young and innovative brands that offer affordable premium products, that have sustainability in their DNA, and that have a passion for the consumer they serve. Our distribution strategy is based on retail, online sales and partnerships, thereby fostering consistent intake and repeat purchase.  

By developing our own brand of premium products, focused on Health, Beauty and Performance, we bring quality products within reach of the Aspiring Middle Class. By doing so, we can improve their diets and overall health, and consequently unlock their potential. Although data driven decision making and IT play an important role in the development of our venture, we believe in an old school business approach, based on solid fundamentals. Technology is for us an enabler and accelerator versus a key revenue driver. 

Youvit’s first product, the world’s best tasting multivitamin gummy, was launched in April 2017 and quickly became the best-selling vitamin products selling over 1,400,000 sachets in the first 18 months in 15,000 retail locations. We have successfully launched six products with several new products planned with the aim to expand to 35,000 retail outlets by the end of 2023. To scale our operations into new sales channels, new categories and new markets, we intend to board strong new team members who are eager to support us with bringing our journey to the next phase. 

Responsibilities:

• Help us get closer to our customer and identify suitable target customers – understand drivers of perception and behavior ;
• Provide marketing with information about our consumers and shoppers;
• Conduct consumer research project including but not limited to Focus Group Discussion (FGD), home visit, direct interview.
• Helping to collect and analyze data through modern and traditional methods on consumers, competitors and the marketplace;
• Helping to perform qualitative and quantitative analyses to identify opportunities for product expansion;
• Gather data on all sources and “touchpoints” / interactions we have with the customers, retails and distributors.
• Helping for preparation analysis report for researches project;
• Prepare reports of findings, illustrating data graphically and translating findings into written text and presenting results;
• Present market research reports and data analysis throughout the organization;
• Employ various data collection methods (e.g. reviewing databases, interviews) to collect data to address various research objectives

Qualifications

• Min 2 years experience in Consumer Research area.
• GPA equivalent of 3.00 or above
• Excellent communication and writing skills in both English and Bahasa Indonesia;
• High Curiosity on Consumer, willing to do field research, observation, and
• Strong in quantitative and qualitative reasoning and good with numbers. Familiar with project
• management and reporting
• Demonstrated strong analytical skills - 'getting-things-done' over a process driven mentality; systematic
• thinking, strong analytical, communication and Excellent problem-solving skills;
• High moral standards and personal qualities of integrity, credibility, commitment to the business;
• Able to work within an ambiguous and fast-paced environment;
• Strong feeling of responsibility;
• Willing to do research on their own, including going to stores, events, and desk research

Snapshot of the Role

Title : Consumer Insight Lead

Location : Jakarta

Start date : ASAP

Language : Fluent in English

Education : University Degree

Experience : Min 5 years

Contract : 3 months probation period with permanent employment upon positive evaluation

Reporting to : Sr Brand Manager

Applicant Collection 

hr@youvit.co.id 

Application Process

Send your CV and a short (max 1 page) one-page essay explaining what you can contribute to YOUVIT  and why are you are interested to work with us. E-mail to HR@YOUVIT.co.id. Enquiries can be directed  to the same address. We will invite interesting candidates for a (Skype) interview initially. 

A potential match is street-smart, ‘hungry', and willing to embark on an adventurous journey throughout  life! We prefer entrepreneurial and energetic ‘can-doers’ that prefer to work in the trenches versus sitting  in a suit in a fancy office. Corporate bureaucrats are advised not to apply! 

“The ones who are crazy enough to think they can change the world, are the ones that do”