Senior Social Media and Community Executive APPLY NOW

Responsibilities

Build brand exposure through social media platforms and leverage communication channels for increasing brand awareness & consumer engagement. As a Social Media Executive at YOUVIT, you will manage & monitor consumer engagement on various social media platforms (Instagram, TikTok, Youtube Channel), online community and KOL’s endorsement. More specifically you’ll get to:

1. Create Social Media strategy to support marketing campaigns for various social media platforms (Instagram, TikTok, Youtube Channel).

• Create social media overall strategy and execution that not only strengthen brand exposure but also increases conversion and support lead generation.
• Create monthly editorial plan content in each social media platform.
• Publish engaging daily content (e.g. original text, photos, videos and news).
• Design & implement social media positions & content to increase engagement & followers.
• Set specific objectives and report on ROI.
• Responding to customer inquiries & comments on social platforms in a timely manner.
• Manage database & customer service through digital platforms.
• Collaborate with the cross department team. Eg. marketing, creative, sales and nutritionist to ensure brand message consistency.

2. Select & collaborate with Key Opinion Leader (KOL) from socmed influencers (IG, TikTok, Youtube Influencers).

• Involve in ideation/creation of influencer campaign in acquiring & maintaining KOL/influencers.
• Create brief for KOL and liaise with them to support marketing campaign.
• Negotiate KOL’s costs appropriately to ensure a mutually beneficial agreement.
• Analyze & monitor KOL performance.
• Report KOL performance based on KPI for each of the campaigns.

3. Expose the brand through marketing communication activity, such as public relation, online and offline media publishers.

• Conduct public relation initiatives.
• Create & distribute press releases to inform marketing campaigns or product launches.
• Conduct press event virtual or onsite
• Maintain relationships with media, by sending press seeding and press kit regularly.
• Expose brand communication to online and offline media publishers.
• Collaborate with media publishers to expose the brand paid & non-paid program. Eg. Female Daily, Fimela, Clozette, etc.
• Collaborate with the health & beauty community and in conjunction with media get media exposure.

4. Team

• Manage Social media team members’performance and development

Qualifications

• At least 5 years of working experience in Senior Social Media and Community Executive role.
• Proven work experience in social media content management.
• Having good and extensive networking with KOL/ influencers/communities.
• Excellent communication & copywriting skills
• Have experience in collaborating with online and offline media / publishers.
• Ability to deliver creative content (text, image and video)
• Able to measure social media engagement
• Savvy with current trends in social media and digital marketing.
• Great interpersonal skills
• Great time management skills and attention to detail.
• Team player and love to interact with people.
• BSc degree in Marketing, Communication or Business is preferred.

Snapshot of the Role

Start date : ASAP

Language : Fluent in English

Education : University Degree

Experience : 5 years

Contract : 3 months-probation with permanent employment upon positive evaluation

Reporting to : VP of Online Sales & Marketing