Growth & Performance Marketing Manager APPLY NOW

Responsibilities 

- Develop and execute performance marketing campaigns across multiple channels, including SEM, SEO, Facebook Ads, Google Ads, Tiktok Ads, and email marketing.

- Drive DTC sales growth by developing and executing customer acquisition and retention strategies, including paid and organic search, affiliate marketing, referral programs, and loyalty programs.

- Manage the company's CRM activities, including customer segmentation, email marketing, push notifications, and in-app messaging, to improve engagement, retention, and customer lifetime value.

- Conduct market research and analyze customer data to identify trends, opportunities, and challenges.

- Collaborate with cross-functional teams, including product, design, and engineering, to develop and execute marketing initiatives that drive business growth.

- Monitor and report on key performance metrics, including traffic, conversions, revenue, ROI, and customer acquisition costs.

- Continuously test and optimize marketing campaigns and strategies to improve performance and ROI.

- Stay up-to-date with the latest trends and best practices in performance marketing, DTC sales, and CRM.

- Build your own growth team to ensure constant optimization and execution of growth strategies

Qualifications

- Bachelor's degree in marketing, communications, or a related field

- At least 5 years of experience in digital marketing, preferably in a DTC e-commerce environment

- Strong knowledge of digital marketing channels, including email marketing, social media, paid advertising, and SEO

- Experience with marketing automation platforms such as Hubspot, Marketo, or Salesforce Marketing Cloud

- Proficiency with analytics tools such as Google Analytics or Adobe Analytics

- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

If you have a passion for data-driven marketing and a proven track record of success in a DTC e-commerce environment, we would love to hear from you.

Snapshot of the Role

Title : Performance Marketing Manager 

Location : Jakarta

Start date : ASAP

Language : Fluent in English

Education : University Degree

Experience : 5 years

Contract : 3 months-probation with permanent employment upon positive evaluation

Reporting to : VP of Online Sales & Marketing