Key Account Manager Malaysia APPLY NOW
Responsibilities
· Account Development | Built strong partnerships with the portfolio of Modern Trade retailers across Malaysia.
o Existing Channels | Built and negotiate strong business agreements consisting of listing, trade, and marketing agreements while managing budgets across channels. Amongst others, retailers include Guardian, Watsons, Aeon Wellness, and Giant.
o New Channels | Motivate new channels towards product acceptance and negotiate strong partnerships for the execution of the related Business Agreements. Amongst others, pharmacies like Caring and BIG Pharma, convenience chains like MyNews and CU, and hyper & supermarkets like Jaya and Lotus’s.
· Account Management | Grow the sales of Youvit within the portfolio of Modern Trade retailers across Malaysia.
o Sales
• Sell in | Achieve quarterly and annual sales targets for the Modern Trade retailer portfolio.
• Service Level | Work together with the Distribution partner to secure and grow volume of sales-in from distributor to retailer to achieve >95% Distributor Service Level across SKUs and secure stock availability at store level to meet both basic planogram capacity and sales-out volume.
• Sell out | Work together with the retail partners to execute upon the stock, visibility, and campaign arrangements, in order to grow the volume of sales-out from retailer to end- consumer.
o (Trade) Marketing
• (Trade) Marketing Plan | Translate the campaign calendar from the Marketing team into an Above the Line (ATL) and Below the Line (BTL) Marketing Plan customized to retailer and store level, that achieves the quarterly and annual sales targets. ATL marketing includes social media activation, influencer engagement, and roadshows. BTL marketing includes the planning and implementation of product availability, product visibility, consumer/trade promotions, field team activity, and frontliner engagement.
• Joint Business Planning | Negotiate strong partnerships with the Modern Trade retailers in Malaysia for the execution of the (Trade) Marketing Plan.
• Monitor | Monitor the execution of the (Trade) Marketing Plan, by means of on-shelf availability, installation of visibility, and frontliner engagement. Improve upon the (Trade) Marketing strategy through iteration based upon these learnings.
• Promoters | Structure the job responsibilities of promoters and work hand in hand with the outsourcing agency to execute their activities on store level.
o Strategy
• Strategy | Create a compelling vision and translate it into objective and organized plans. Make decisions that supports the accounts strategy and the achievement of the sales target on the Trading Terms.
• Analysis | Analyze trends in the market and propose programs and/or activities to anticipate threats and opportunities.
• KPI | Establish and monitor Key Performance Indicators (KPIs) for the accounts and make sure they are met and recommend corrective action if not.
· Account Operations | Run sales operations according to budget for the portfolio of Modern Trade retailers across Malaysia.
o Budgeting | Undertake the actions above while managing a portfolio budget including Commercial Agreements, Product Returns, Materials, and Manpower.
o Relationship | Build strong relationships with the different channels in support of the above.
o In-store Execution | Ensure in-store sales and marketing promotions are properly executed and have a passion for being in the field and on the move 24/7!
o Teamwork | Be ready to jump in and help out on many other related topics.
Qualifications
● Solid academic background.
● Excellent communication and writing skills; Good command of English; Chinese and Malay is a plus.
● A minimum of 5 years of work experience in a fast-paced work environment, experienced in account management of consumer (health & beauty) products in Modern Trade across Malaysia.
● Marketing knowledge: comprehensive understanding and insight into managing all elements of the marketing mix, above/below the line, price, promotion, shelf space, product (range), research, and space management.
● Experience in E-Commerce, Online and Digital Marketing is preferred.
● Comprehensive working knowledge of all inter-related company functions, e.g. distribution, customer service, human resource, and advertising agencies.
● Strength in interpersonal, communicational, negotiation, and planning skills.
● Demonstrated strong analytical skills - 'getting-things-done' over a process-driven mentality; systematic thinking, strong analytical, communication, and excellent problem-solving skills.
● High moral standards and personal qualities of integrity, credibility, and commitment to the business.
● Able to work within an ambiguous and fast-paced environment.
● Strong feeling of responsibility.
Snapshot of the Role
Title : Key Account Manager
Location : Kuala Lumpur, Malaysia
Start date : ASAP
Language : Fluent in English
Education : Bachelor or Master Degree
Experience : Minimum five years in relevant field
Contract : Three-month fit-period, full time position afterwards
Compensation : Competitive salary
Reporting to : Country Manager Youvit / General Manager Distribution Partner