Brand Manager Health APPLY NOW

Responsibilities

You will be focusing on the execution of marketing programs and campaigns that align with the brand strategy and meet the company's business and brand objectives.

Key Responsibilities

• Create marketing plan that combines own, earned and buy medias
• Execute marketing programs and campaigns align with brand strategy
• Create communication campaign concepts and work closely with the creative team.
• Manage the integrated brand communication online & offline using a variety of media.
• Monitor the success of marketing campaigns and creating iteration/improvement plans
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
• Analyze consumer & market insights to define marketing activity for the right product & channel. Work closely with consumer insights dept.
• Analyze market potential and fine tune product innovation concept. Work closely with product development dept.
• Synergize O2O (Offline to Online) marketing activity. Work closely with the digital marketing team.
• Execute a launching/go to market plan of new product/brand distribution, forecasts and plans
• Manage HCPs, KOLs, and community to enhance brand credibility through marketing activity.
• Together with sales, create trade marketing and end consumer marketing programmes to ensure strong sell out.
• Manage budget to be disciplined in proposing, using, and monitoring.
• Balance knowledge of BPOM compliances, consumer - competitor insight and creativity-mass communication skills.

Qualifications

• Bachelor's degree
• At least three years’ of marketing/branding related experience in an FMCG (highly preferrable if experience with health product) with a proven track record.
• Excellent communication skills
• Proactive, hardworking and willing to learn
• Strong passion for branding/marketing
• Experience in data analysis

Snapshot of the Role

Start date : ASAP

Language : Fluent in English

Education : University Degree

Experience : min 3 years

Contract : 3 months-probation with permanent employment upon positive evaluation

Reporting to : Head of Marketing